WRONG

A guest in a WRONG skull T-shirt points at the camera under red light, WRONG Party
WRONG Party archive

WRONG WEAR — Take It Off

Nothingmakessenseon purpose.

@wrongbrand_ · 02.02.26

SOON.
  • Wrong energy. Right people.
  • Taste vs. Disgust
  • Sense vs. Nonsense
  • Nothing makes sense on purpose

01 - Manifesto

WRONG is not about trends. WRONG, it’s about tension between taste and disgust. WRONG between sense and nonsense.

WRONG isn’t a trend.
It’s a feeling you’re not supposed to like.
@wrongbrand_ · 05.02.26
Collected, cut, broken and put back together.
Not for everyone. Not for the “right” ones.
@wrongbrand_ · 19.01.26 (translated from Hebrew)
Anti-design isn’t a lack of design. It’s deliberate design that looks like it’s breaking the rules.
WRONG collection notes

02 - Plates

The Wrong Edit

Photographs from WRONG nights. Black and white until you look closer.

Guests in costume dancing under red light at a WRONG party
PL.01 Halloween crowd, WRONG Party WRONG archive
Skull face paint being applied backstage at a WRONG party
PL.02 Make-up chair WRONG archive

Wrong energy.
Right people.

@wrongbrand_ · 02.02.26

A man in a black leather jacket with white flame panels
PL.03 Flames, leather WRONG archive
A guest in a purple cap in front of the DJ booth and a stone wall
PL.04 Purple cap, stone wall WRONG archive
The DJ raises both arms behind the decks against a lit stone wall
PL.05 Hands up, decks WRONG archive
A guest pulls his cap down over his eyes
PL.06 Cap down WRONG archive

Taste vs. Disgust.
Sense vs. Nonsense.

@wrongbrand_ · 05.02.26

A guest in a white T-shirt laughs and gestures by the stone wall
PL.07 Laughing, stone wall WRONG archive

03 - Objects

Drop 01 Objects

Silver necklaces and earrings from WRONG’s first accessories drop. Words you’re not supposed to wear.

Not in the shop yet

  1. Silver WRONG nameplate necklace in a black gift boxPair of silver WRONG stud earrings in a black gift box
    OBJ.01 WRONG NecklaceEarrings
  2. Silver BROKEN nameplate necklace in a black gift boxPair of silver BROKEN stud earrings in a black gift box
    OBJ.02 Broken NecklaceEarrings
  3. Silver ALONE FOREVER nameplate necklace in a black gift boxPair of silver ALONE FOREVER stud earrings in a black gift box
    OBJ.03 Alone Forever NecklaceEarrings
  4. Silver necklace with the Hebrew letters of the word טעות (mistake) hanging from the chain
    OBJ.04 טעות Necklace
  5. Silver pendant of a heart in flames on a twisted chain
    OBJ.05 Heart Flames Necklace
  6. Silver open-outline pendant shaped like a folded envelope
    OBJ.06 Folder Necklace

04 — Archive

Nothing for sale.

No WRONG pieces are in the shop yet. So far, everything happened in rooms, not in carts.

Follow @wrongbrand_

Event log

  1. 31.10.25 Halloween WRONG Party Wild Bar, Haifa
  2. 02.26 A night with Nola Socks Nola Socks PubPost ↗
  3. 14.02.26 Valentine Gastro Night × Wine Sushi & SteakPost ↗